about AppleApple is a world-renowned technology company based in Cupertino, California. They design, develop, and sell a multitude of electronics, software, and services. Their products include iPhone, iPad, Mac PC, Apple Watch, Apple TV, and iPod. Their most well-known software are Mac OS and iOS, Safari, and iTunes. They also offer services like the iTunes store, App Store, Apple Music, and iCloud.
The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Jobs and Wozniak created the first prototype of the Mac PC, called the Apple I. In 1977, they made enough money to redesign the computer and produce the Apple II. This was the take off point for Apple. Despite some downfalls, Jobs created a technology empire and invented some of our favorite products we use today. According to Forbes, Apple is the #1 company in profits, market value, and most valuable brand. |
Vision and Mission
Vision
Apple’s current vision statement was introduced by CEO Tim Cook, who stated, “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
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Mission
Apple’s current mission statement is, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”
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Board of directors & Management
Board of Directors
Arthur D. Levinson, Ph. D.Chairman of the Board, Apple Former Chairman and CEO Genentech
James A. Bell Former CFO and Corporate President The Boeing Company
Tim Cook CEO Apple
Albert Gore Jr. Former Vice President of the United States
Robert A. Iger Chairman and CEO The Walt Disney Company
Andrea Jung President and CEO Grameen America, Inc.
Ronald D. Sugar, Ph. D. Former Chairman and CEO Northrop Grumman
Susan L. Wagner Co-founder and Director BlackRock
Arthur D. Levinson, Ph. D.Chairman of the Board, Apple Former Chairman and CEO Genentech
James A. Bell Former CFO and Corporate President The Boeing Company
Tim Cook CEO Apple
Albert Gore Jr. Former Vice President of the United States
Robert A. Iger Chairman and CEO The Walt Disney Company
Andrea Jung President and CEO Grameen America, Inc.
Ronald D. Sugar, Ph. D. Former Chairman and CEO Northrop Grumman
Susan L. Wagner Co-founder and Director BlackRock
Management Team
Tim Cook CEO
Angela Ahrendts Senior Vice President Retail
Eddy Cue Senior Vice President Internet Software and Services
Craig Federighi Senior Vice President Software Engineering
Jonathan Ive Chief Design Officer
Luca Maestri Senior Vice President and Chief Financial Officer
Dan Riccio Senior Vice President Hardware Engineering
Philip W. Schiller Senior Vice President Worldwide Marketing
Bruce Sewell Senior Vice President and General Counsel
Johny Srouji Senior Vice President Hardware Technologies
Jeff Williams Chief Operating Officer
Tim Cook CEO
Angela Ahrendts Senior Vice President Retail
Eddy Cue Senior Vice President Internet Software and Services
Craig Federighi Senior Vice President Software Engineering
Jonathan Ive Chief Design Officer
Luca Maestri Senior Vice President and Chief Financial Officer
Dan Riccio Senior Vice President Hardware Engineering
Philip W. Schiller Senior Vice President Worldwide Marketing
Bruce Sewell Senior Vice President and General Counsel
Johny Srouji Senior Vice President Hardware Technologies
Jeff Williams Chief Operating Officer