Apple's key business strategy is leading the technology world in innovation. They aim to constantly differentiate their company and products from their competitors. Apple is a stand out company because they combine elegance and user friendly features into their products. Their products are cutting edge, which comes at a price, but they remain far ahead of their competitors for these reasons. In terms of growth, Apple uses product development to promote long term growth. Through an intensive research and development process, their products are the most attractive products on the market. Apple dedicates much of its success to their innovation. Every year they are constantly improving their iPhones, iPads, and the new Apple Watch. These products allow for great growth and revenues.
Apple also penetrates the market heavily, another factor for their growth. They do this by selling their iPhones and iPads in its current target markets. According to the Panmore Institute, Apple achieves more sales by adding more authorized sellers in its current markets. They also use promotion throughout various website and media outlets. The average consumer can probably say they have seen an Apple commercial on television or an Apple ad in their favorite magazine. This is a key strategy because it encourages people to buy Apple products.
Apple also penetrates the market heavily, another factor for their growth. They do this by selling their iPhones and iPads in its current target markets. According to the Panmore Institute, Apple achieves more sales by adding more authorized sellers in its current markets. They also use promotion throughout various website and media outlets. The average consumer can probably say they have seen an Apple commercial on television or an Apple ad in their favorite magazine. This is a key strategy because it encourages people to buy Apple products.